USP for UCF Film MFA

The UCF Film MFA seems to be selling the fact that it makes micro-budget films, which is important know. It is a lot harder to sell that. What is easy to sell is the fact that you get to make a film, period. You get access to gear to facilitate this, and in the end, the film is owned by you 100%. A lot of other schools make so few films, and have an auditioning process for scripts and directors. Not everyone gets to make a movie at other schools. Here, you do.

"UCF Film: Make Your Movie"

Simple, direct, with a key choice of wording: YOUR. It implies a lot, that it is your vision, and in the end, it is your property.

Joss Whedon vs. Mike Birbiglia and Ira Glass

This is a very clever guerrilla marketing campaign involving the director of one of the biggest films of all time. The reason this works is because of the celebrity involved, but it is still a much better viral campaign than most indie films.

http://nofilmschool.com/2012/08/boycott-indie-films-especially-sleepwalk-with-me-they-hurt-corporate-spectacle-movies/