Monday, August 27, 2012

USP for UCF Film MFA

The UCF Film MFA seems to be selling the fact that it makes micro-budget films, which is important know. It is a lot harder to sell that. What is easy to sell is the fact that you get to make a film, period. You get access to gear to facilitate this, and in the end, the film is owned by you 100%. A lot of other schools make so few films, and have an auditioning process for scripts and directors. Not everyone gets to make a movie at other schools. Here, you do.

"UCF Film: Make Your Movie"

Simple, direct, with a key choice of wording: YOUR. It implies a lot, that it is your vision, and in the end, it is your property.

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