INTERIOR - 10 Key Words To Market Binaural Horror

These are 10 Keywords I came up with to help people find my film INTERIOR on the web:

- Binaural
- Paranormal
- Haunted House

- Isolation
- Independent Film
- DSLR
- UCF Film

- Horror

- 3D Sound

- Interior

INTERIOR is an independent horror production that happens the be the first binaural horror film ever made.  In making the project, I must consider the end game of distribution and marketing. In an age where theatrical distribution is becoming more and more rare (though projection systems are getting more and more and more inclusive...), making a feature film that would work best via download and home viewing seems like a smart tactic. Then again, I would take theatrical distribution in a heartbeat if it was offered. Does this make me a whore for the old ways? It is definitely a more difficult way, and harder to integrate into the production.

In reality, INTERIOR has gone a step further by integrating distribution into the AESTHETIC of the film. Binaural audio requires headphones, something theaters do not have (save for those crappy assisted listening devices). By shooting an entire feature with Binaural Sound, it forces a method of online distribution for private viewings. Though a separate soundtrack would be made for theatrical viewings, the optimum exhibition format would be on your home computer with headphones. 

What can we do to integrate marketing, though? I have already started a small online campaign involving the opening scene of INTERIOR, which we made this summer. I am sending the video to friends and anyone else interested on the condition that they video themselves watching the scene. Not only have I gotten great reactions, but they are watching the scene the same way you would watch the finished film. This will be effective in creating content for the marketing and will help the video go viral.

In fact, if you're reading this now, consider watching the scene and filming your reaction.

Now the really hard part comes: Make a film engaging enough so people won't leave their computers for 90 minutes.