INTERIOR is a micro-budget independent horror feature about one man alone in a haunted house over the course of one night. The horror market is pretty flooded with ghost films in a post Paranormal Activity movie business. But there is an old adage that it does not matter what the film is about, but how it is about it. What makes INTERIOR stand out?
Competition: Ever since the success of Paranormal Activity, there have been more and more ultra low-budget horror films about the supernatural that are yielding high profit margins. A few of the titles include The Devil Inside, The Last Exorcism, Insidious, and Sinister to name a few. Apart from major Hollywood, the independent market is positively exploding with films like these. Needless to say, there is a lot of competition.
Competitors Position: The competition makes these films because they are cheap and yield high profits. They want to tell stories about groups of people experiencing the paranormal. A lot of the films are in the "found-footage" sub-genre, so they are striving for absolute realism. They all kind of look and sound the same way though. The sound design on these films are interchangeable, and the technology used within the narrative is never really cutting edge. (The characters in Sinister are still using film reels). Also, all the films are made for a theatrical experience with no thought toward home viewing.
My USP: Create a film about one character stuck in one supernatural location in binaural sound and using this new filmmaker culture within the narrative.
Areas of Difference: The film is unique in three ways: 1) For most of the film, it is one character in one location, like Cast Away with ghosts. 2) With todays technology making any and everyone and potential filmmaker, this new culture of DSLR filmmakers has never been shown in a narrative film. 3) This film is the first horror feature to use 3D Audio.
Who would want to see this film? The easy answer is everyone, because everyone likes a good horror film. But let's talk about the target demographic, a phrase that makes me nauseous when applied to an artistic endeavor, so bare with me through this. The audience is me. I would want to see this film, and as an independent filmmaker, I only have myself to please, with the hope that others enjoy the film too.
So who am I, this target demo?
Aspiring Filmmaker
There are more and more of us each day. I enjoy films that are about the process of filmmaking and film viewing. I frequent websites like nofilmschool.com and cinema5d.com to learn about new equipment and obtain knowledge to make films. Some keywords I search about this: DSLR, workflow, sound design, sound recording, lighting, grip, editing software, after effects plug-ins, camera rigs.
Horror Fanatic
We see as many horror films as we can, and are always on the look out for good new ones. We love finding films first and championing them. Also, when we hear about a low-budget work we are interested in, we want it immediately or quickly lose interest. Some websites: bloodydisgusting.com, shocktillyoudrop.com, aintitcoolnews.com, slashfilm.com. Keywords we search: horror films, scariest, goriest, 100 best horror, new horror releases, upcoming horror, classic horror.
Ghost Hunters
I am not necessarily a ghost hunter per-say, but I am fascinated with the paranormal and watch all kinds of supernatural themed reality T.V. shows and documentaries. I also watch a lot of YouTube videos claiming to be real footage of ghosts or aliens. I would say I primarily use YouTube for my website viewing, or local paranormal websites, as there is no real hub for all things paranormal. Keywords I search: ghost video, caught on tape, paranormal activity, supernatural, evidence of paranormal, best ghost pictures, spirit photography, poltergeists, demonology.
Very Cool! How is the promotion of "Interior" going?
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